Kristen Lamb’s blog has some interesting insights about why traditional marketing doesn’t sell books. As a matter of fact, the title of the article is: The WANA Theory of Economics: Why Traditional Marketing Doesn't Sell Books (click to read).
She mentioned a large number of Americans do not consider themselves readers. That intrigued me and so I Googled to find out the number. Here are some of the facts I found in an article from 2009:
You can read the rest of the article at: Study: Americans Reading A Lot Less. The article goes on to say teen books have increased in sales, but that was attributed to the Harry Potter books, often bought by adult readers. So that may be an artificial blimp on the radar.
And, so it seems, authors have an uphill battle—promoting books to nonreaders. With authors, even traditionally published authors, forced to do so much promotion, we need to understand what sells books, even to the nonreading public, and the best means to garner success for our work. Kristen Lamb has written a book We Are Not Alone--The Writer's Guide to Social Media many writers might find useful.
Has anyone read it? Comments? Thoughts?